4 Retail Painting Tips to Attract More Customers
Retail Painting Tips to Attract More Customers
Your retail store could be your entire livelihood, and if you’re not attracting as many clients as you wish to, that could be a problem our professionals at McLean Company can fix.
But before we discuss how our team can help you, let’s explain why proper retail painting can attract more customers. We will also provide four expert tips for retail painting.
How Retail Painting Can Attract More Customers
Many retail store owners believe the secret to getting more people to walk through their store doors lies in marketing. While that’s true to an extent, there’s more to attracting a large clientele than advertising your services or products.
Here’s where retail painting comes in. Color psychology, for starters, plays a crucial role in how your customers feel when browsing your store. It also affects their purchasing decisions and whether they stay loyal to your brand.
Retail Painting Speaks For Your Brand
Retail painting goes deeper than just making the customer feel good. It speaks for your brand as well. For example, eco-friendly clothing brands lean towards earth-tone colors. Those implicitly show the brand’s commitment to Mother Nature and providing ethical clothes to their customers.
Let’s take it a step further. The color you choose for your store can also reflect your audience—not just your brand. Trust us; that goes a long way with customer loyalty and satisfaction.
4 Tips to Consider When Painting Your Retail Store
Okay, so where do you begin? That’s an excellent question. Our four professional tips below can help you decide on the best retail painting strategies.
1. Work With the Space You Have
Your store layout, design, and size should all be considered before you pick a color. The last thing we want is for your store to look cramped and for your customers to suffocate!
Let’s say you have a small grocery store. In that case, we recommend light colors and pastels. Such a palette can make the space airier, roomier, and more inviting.
Large retail store owners, on the other hand, can play around a little more. Our experts suggest mixing one or two colors throughout the place for optimal results.
2. Understand Your Target Audience Better
Do you want more customers? Roll up your sleeves and start noting everything about them: who they are, what their lifestyle is like, what age range they typically fall in, etc.
These questions, and many others, will help you understand your demographic so you can better cater to them. Are you a service provider, for example? Then perhaps oranges and browns—colors that have a reassuring effect—are best for your store.
3. Match Your Painting and Retail Needs
As we said before, your paint color must match the purpose of your store. For example, if you own or manage a restaurant, the palette choice will differ drastically depending on the concept and style you’re going for.
While many restaurants aim to achieve an ambient mood (with rustic colors, like tan and cream), casual eateries benefit more from oranges and reds—more vibrant colors.
Fine diners, alternatively, match well with cooler shades. Those include less energetic and calm colors, like blues and greens.
4. Use Your Brand as Inspiration
Why look far when your brand’s mission is the one factor you need to decide on a color?
With your team, figure out how you want your customers to feel when they walk in or pass by your store. If you sell products, you want them to stick around longer, peruse the aisles, and keep shopping. In that case, reds and pinks help boost sales and impulse purchases.
Alternatively, service providers, like barber shops and car rentals, want to reassure their clients that they’re in the right place. You want colors that make your customers feel safe, cared for, and listened to. Light blues, beiges, and greens are your go-tos.
Why Choose McLean Company For Your Retail Painting Needs
At McLean, we understand that deciding to paint your retail store is a make-it-or-break-it decision. The goal is simple: attract more customers.
Fortunately for you, our team can straighten out the whole process! Call us at 978-774-4330, get a free quote, and ask our reps any questions or concerns.
If you’d instead fill out a form and write out all the details of your inquiry, follow this link to our form page and type out the necessary information.
Here’s a quick glance at why you should trust McLean as your retail painting contractor:
- Exceptional customer service: Our guarantee is no-nonsense satisfaction for all our clients.
- Wide-range variety of products: With a vast product selection, we assure you that you’ll find what you need with us.
- Multiple service areas: Check out all of our service areas. Don’t hesitate to reach out if you have any questions about whether we’ll come to your location!
Contact McLean Company Today!
Hiring a retail painting contractor could be the difference between your success as a retail store owner or manager. With our professional help, you’ll effectively turn your retail store into a haven for your customers, ensuring their satisfaction.
So what are you waiting for? Call McLean Company at 978-774-4330 today or, if you live nearby, visit our store to learn more about our services.
Looking for more information on this topic? Check out the do’s and don’ts of retail store painting.